PROMOTING PHYSICAL ACTIVITY
Ferrero and sport. Two words which have been associated together for years.
Because sport means movement, positive values and the enjoyment of life.
That is also why Ferrero sponsors various sporting activities in many countries where it operates. For Ferrero and Kinder, associating their names with sport is a way of, on the one hand, highlighting the energy their products supply, and on the other hand, highlighting the importance of sport and of a healthy and active life, especially for young people. Ferrero also supports young people by organising tournaments and events, supplying equipment, by supporting sports associations and by supplying energy with its products.
The list of events could go on and on, because sports sponsorship is a constant feature of Ferrero Group companies. This is because Ferrero “nourishes kids as if they were champions”.